USA TODAY – Fast food giants like McDonald’s and Wendy’s are racing to win customers back with cheap deals after skyrocketing prices turned consumers away.
Enter Burger King, one of Ronald McDonald’s biggest competitors.
According to an internal memo reviewed by Bloomberg, BK has plans in motion not only to launch its own $5 meal deal but to do so before the McDonald’s campaign, which is reportedly set for late June.
“Burger King is accelerating its value offers after three quarters of leading the industry in value traffic. We are bringing back our $5 Your Way Meal as agreed upon with our franchisees back in April,” Burger King said in a statement to USA TODAY.
The Burger King deal, called the $5 Your Way Meal, will include a choice between three sandwiches in addition to chicken nuggets, fries and a drink.
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The value meal is also slated to stick around for “several months,” versus four weeks at McDonald’s, Burger King confirmed in an email to USA TODAY.
“Regardless of their plans, we are moving full speed ahead with our own plans to launch our own $5 value meal before they do − and run it for several months,” said the memo …